IYSO

IYSO

silence the world, capture authentic moments.

we believe photos have the power to capture your most authentic moments.

your phone is one of the most powerful tools for memory capture.

iPhone

but there's a big problem

your phone has too many uses and distractions that take you away from the moment

some have tried fixing this by putting their phones down & using other solutions

digital camera

digital camera

dispo

dispo

disposable camera

disposable camera

huji

huji

polaroid

polaroid

digital camera

digital camera

dispo

dispo

disposable camera

disposable camera

huji

huji

polaroid

polaroid

but they are

  • bulky(1)
  • time consuming(2)
  • and expensive(3)

what if you could turn your phone into a single-purpose analog camera?

introducing…

IYSO

IYSO

IYSO

an analog phone lens and digital app that silences the world around you so you can focus on capturing the moments that matter

IYSO lens attached to iPhone
IYSO camera app on iPhone

here's how it works

Step 1

Attach your lens

click on your physical lens to achieve the organic analog look.

Step 2

Silence the world

choose to block apps that are distractions (i.e. social media, messages, notifications).

Step 3

Enter IYSO Mode

when in iyso mode, the apps you've chosen to put away are blocked. the authentic moment is protected, so you can focus on being in it.

Step 4

Exit to Memory Mode

switch over into memory mode where you can view your memories and share them with ease.

Alternatives

  • multi-use
  • loud
  • digital

IYSO

  • single-purpose
  • quiet
  • analog

enter IYSO mode today

download on testflight